Digital Marketing Specialist

About Us

Stride provides world-class lottery management services and technology to charities and non-profits across Canada. Stride Management is part of the Jumbo Interactive Group (ASX-300 JIN): An innovative technology company that has grown remarkably over the past 30 years, from humble beginnings with a single computer to a thriving global technology business.

What sets us apart is our unwavering focus on creating possibilities. We develop cutting-edge solutions empowering our not-for-profit and charity partners to raise funds for their vital causes.

Who Are We Looking For?

We’re seeking a creative and detail-oriented Digital Marketing Specialist to join our Calgary team. In this full-time role, you will plan, build, and implement marketing communications campaigns across multiple channels and platforms.

Reporting to the Marketing Director, you will collaborate closely with our creative designer to produce high-performing PPC, email marketing, and social media campaigns to support client and company initiatives.

Your Day-to-Day:

Craft original, engaging, and persuasive copy for a variety of platforms, including websites, email campaigns, PPC, social media, advertisements, and other marketing materials that adhere to digital marketing best practices
Strategize and deliver profitable PPC campaigns across multiple networks including Google Ads, Microsoft Ads, and paid social media platforms
Conduct in-depth keyword research to inform campaign targeting, bidding strategies, and ad copy
Continuously test ad copy, landing pages, and targeting strategies to improve campaign performance
Work closely with the marketing, lotteries, and product management teams to develop cohesive and compelling messaging strategies for campaigns and launches
Stay up-to-date with the latest trends and best practices in PPC, advertising, copywriting, social media, and SEO
Monitor key performance indicators (KPIs), analyze campaign data, and generate reports to measure success and suggest improvements

What You’ll Bring to the Role:

Proven experience in PPC management (3+ years required)
Strong copywriting, editing, and proofreading skills (4+ years required)
In-depth knowledge of Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and other digital marketing tools (3+ years preferred)
Experience with A/B testing, conversion rate optimization, and performance tracking (3+ years preferred)
Strong understanding of SEO best practices and the intersection of paid and organic strategies
Ability to write for different mediums, adapting tone and style as needed
Creative thinker with a results-driven mindset

Find Your Freedom at Stride:

At Stride, we're all about ensuring our team thrives, as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,
An Employee Assistance Program where you can access counselling and coaching sessions,
Focus on talent management, including career and skills development,
Health & Wellbeing activities,